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method

Development
 

  • Conducting global market research every season through frequent business trips

  • Weekly analysis of market and color trends of domestic brands

  • Keeping up-to-date with the latest color trends through observing color books of global trend consulting agencies

  • Product development based on trend prediction system which incorporates filtering creative ideas

Sales & Market
 

  • Korean market: Developing authentic, unrivalled materials thereby actively working with an extensive customer base of 2000 brands nationwide

  • Chinese market: Supplying fashion materials to 250 brands throughout China, including Shanghai, Shenzhen, Guangzhou and Hong Kong, through conventions and trend consulting

  • Global market: Persistently unveiling innovative materials to promote Korean authenticity by taking part in PREMIRERE VISION in Paris and New York         

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